BRM Framework Whitepaper 
Car eCRM-solution
On Business Relationship Management, On BRM, is a
totally Internet based comprehensive suite of solutions that streamlines the
handling of your organization’s internal and external workflows focusing on
the customers and partners.
On BRM assists your organization in fulfilling the vision of a
connected workplace: Connecting employees to customers and partners,
connecting employees to information, and connecting the internal and
external systems that make your business run - regardless of platform and programming
language.
On BRM’s purpose is to:
- Leverage existing IT assets
- Enable responsive and efficient
collaboration between external and internal business processes despite
an uneven technological development
- Cover the entire business process life
cycle from end to end in a global world, but on a local basis
- Respond adaptively and rapidly to
business changes
- Assist a stepwise deployment
- Offer responsiveness with real-time
visibility and access 24x7
- Provide scalability
- Provide state-of-the-art security.
These points are the eight main imperatives for the choice of IT architecture and design of
On BRM.
Large corporations
have made significant investments in three main areas of assets:
- Business process modelling
- Workforce management and training
- IT system development and deployment.
Often IT projects
are budgeted as one-time expenses but the costs of software maintenance
such as extending, integrating, and managing applications are significant.
Over time these costs even tend to increase to a bigger percentage of the
IT budget than new application development. When maintenance costs exceeds
new software investments, productivity growth decreases and an
organization’s competitive power also decreases. But such investments can
also yield unprecedented returns when combined and utilized effectively and
therefore On BRM is designed to support the execution of best-in-class
business process models in collaboration with existing IT systems. For that
reason On BRM offers:
- Interface-centric architecture based on SOA
and the Web service stack
- Process- and task-oriented approaches based
on project management components
- Several hundred best-in-class designed
business components, utilizing more than 175 database tables, containing
all the important business services required for business relationship
management in a modern organization, whether
private, public or governmental
- A design of the components that is focused on re-use of existing IT and
business assets
- Adaptive scalability across different platforms
- Reduced training cost as the users still use
the existing systems.
On BRM may be
deployed stepwise, and the order of these steps depends of the
organization’s need. For this reason you get started fast and maintain your
solution within an affordable budget.
Besides On BRM
is designed for low total cost of ownership and ensures a rapid return of
investment.
On BRM consists of a several
independent but connected business modules providing improved sales and
service profitability by putting your customers and partners at the center
of your business. The modules are built upon best practices within:
- Marketing
- Sales
- Customer Service
- Supply and Trading
- HR.
On BRM quickly and
accurately maps organizational hierarchies, including multiple departments
and complex business process.
On BRM integrates seamlessly
with all solutions build on .Net, J2EE, integrating with an application
server such as WebSphere and WebLogic or using Web services.
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